Bio

Ruth P. Stevens consults on customer acquisition and retention, for business-to-business clients.  Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association.   She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York.

Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association.  She serves as a mentor to fledgling companies at the ERA business accelerator in New York City.

Ruth is a guest blogger at Biznology  AdAge, HBR.org,and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, “B-to-B Database Marketing.”

Ruth is a sought-after speaker and trainer, and has presented to audiences in Asia, Australia, and Latin America.  She has served as a visiting adjunct professor of marketing in Hong Kong, Singapore, Buenos Aires and Athens.  Ruth held senior marketing positions at Time Warner, Ziff-Davis, and IBM.   She studied marketing management at Harvard Business School, and holds an MBA from Columbia University.